Industry Leader in Wire and Cable. It’s Cable. Done Right.
Owner Brian Rizzo founded ICE in 2004 seeking to pump some life into the cable and wire industry. At the time, the market was (and still is) being flooded with low quality cable and wire that pose safety and performance risks to cut costs.
The task was simple: improve product quality and innovations while raising the bar for customer experience. Working closely with ICE since late 2008 we’ve been able capture the attention of the industry and build a remarkable brand.